Privacy Policy

This Privacy Policy explains how Sophie’s Boutique Melbourne (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit our website, use our services, make a purchase, or otherwise interact with us (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to you as a customer, website visitor, or other individual whose personal information we collect.

By accessing or using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use our Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal obligations. Any updates will be posted on this page with a revised effective date.

How We Collect and Use Personal Information

We collect personal information in order to operate our business, provide our Services, and improve your experience. The information collected depends on how you interact with us.

In addition to the specific uses outlined below, we may use personal information to:

  • Communicate with you

  • Improve our Services

  • Comply with legal obligations

  • Enforce our Terms of Service

  • Protect our business, customers, and rights

Personal Information We Collect

Information You Provide Directly

You may provide us with personal information including:

  • Contact details (name, email address, shipping address)

  • Order information (billing and shipping details, order history, payment confirmation)

  • Account details (if applicable)

  • Customer support communications

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

  • Device and browser information

  • IP address

  • Pages viewed and interactions

  • Usage data through cookies and similar technologies

Information from Third Parties

We may receive information from trusted third parties, including:

  • Shopify, which hosts our online store

  • Payment providers that process transactions securely

  • Analytics and marketing partners that help us understand website performance and advertising effectiveness

How We Use Your Personal Information

We use your personal information for the following purposes:

  • Order Processing & Fulfilment: to process payments, deliver orders, manage returns, and provide customer support

  • Communication: to send order updates and respond to enquiries

  • Marketing (Optional): to send promotional communications if you have opted in

  • Security & Fraud Prevention: to protect our business and customers

  • Service Improvement: to analyse and improve website performance and user experience

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our website. Cookies help us remember preferences, analyse traffic, and improve functionality.

Most browsers allow you to manage or disable cookies. Please note that disabling cookies may affect certain features of the website.

For more information about cookies used by Shopify, please visit:
https://www.shopify.com/legal/cookies

How We Share Personal Information

We may share your personal information with third parties where necessary, including:

  • Service providers (such as Shopify, payment processors, and delivery partners)

  • Marketing and analytics providers

  • Legal authorities where required by law

We do not sell your personal information.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. We recommend reviewing their privacy policies before providing any personal information.

Children’s Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us so we can remove it.

Data Security and Retention

We take reasonable measures to protect your personal information. However, no online system is completely secure.

We retain personal information only for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights

Depending on your location, you may have rights regarding your personal information, including the right to:

  • Access your data

  • Request correction or deletion

  • Withdraw consent

  • Object to certain processing activities

To exercise your rights, please contact us using the details below. We may need to verify your identity before responding.

International Transfers

Your personal information may be processed or stored outside Australia, including by service providers such as Shopify. Appropriate safeguards are used to protect your data in accordance with applicable laws.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

📧 Email: support@sophiesboutique-melbourne.com

📍 Business Address:
14 Woodlands Grove
Malvern East VIC 3145
Australia

🕘 Customer Service Hours:
Monday – Friday | 9:00 am – 6:00 pm (AEST)