Privacy Policy

This Privacy Policy describes how Sophie's Boutique Wellington (“the Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit our Site, use our services, or make a purchase from sophiesboutique-wellington.com (“the Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, and email.

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and order details.

  • Account information including your username, password, and security questions (if applicable).

  • Customer support information including the information you choose to include in communications with us (e.g., messages via email).

Information We Collect About Your Usage

We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection, IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.

  • Payment processors who collect payment information (e.g., credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested.

  • Marketing and analytics partners who help us understand how users interact with our Site and advertising.

  • Third-party cookies and similar technologies when you visit our Site or interact with our Services or marketing emails.

How We Use Your Personal Information

We use your personal information for the following purposes:

  • Providing Products and Services: To process your payments, fulfill your orders, arrange for shipping, handle returns, communicate with you about your purchase, and provide customer support.

  • Marketing and Advertising: To send marketing communications and promotions by email or other channels (if you have opted in), and to show you relevant advertising.

  • Security and Fraud Prevention: To detect, investigate, and prevent fraudulent or malicious activity.

  • Communicating with You and Service Improvement: To provide customer support, improve our Services, and maintain our business relationship with you.

Cookies

We use cookies and similar technologies to operate and improve our Site and Services. Cookies help us understand user behavior, improve functionality, and personalize your experience. Most browsers automatically accept cookies, but you can set your browser to remove or reject cookies. Blocking cookies may affect certain features or services.

For details on cookies used by Shopify, visit: https://www.shopify.com/legal/cookies

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, including:

  • Vendors and service providers (e.g., Shopify, payment processors, fulfillment partners).

  • Business and marketing partners to provide services and targeted advertising.

  • When required by law, or in connection with a business transaction such as a merger or sale.

We do not use or disclose sensitive personal information without your consent, except as permitted by law.

Third Party Websites and Links

Our Site may provide links to websites or other platforms operated by third parties. We are not responsible for the privacy or security of such third-party sites. You should review their privacy policies before providing any personal information.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided personal information, please contact us to request deletion.

Security and Retention of Your Information

We use appropriate security measures to protect your information, but no system is completely secure. We recommend not sending sensitive information through insecure channels.

We retain your personal information as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Depending on where you live, you may have rights regarding your personal information, such as:

  • Right to Access / Know

  • Right to Delete

  • Right to Correct

  • Right to Portability

  • Right to Opt Out of Sale or Targeted Advertising

  • Restriction of Processing

  • Withdrawal of Consent

  • Appeal

  • Managing Communication Preferences

You may exercise these rights by contacting us using the details below. We may need to verify your identity before processing your request.

International Users

Your personal information may be transferred and stored outside of your country of residence. If transferred outside the EU, we rely on appropriate legal mechanisms to ensure adequate protection.

Contact

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: info@sophiesboutique-wellington.co.nz

Address: 
Willis Street Shopping Precinct
150 Willis Street
Te Aro, Wellington 6011
New Zealand

Customer Service Hours: Monday – Friday, 9:00 AM – 6:00 PM

SOPHIE’S BOUTIQUE WELLINGTON

Sophie’s story is rooted in a love for effortless elegance and timeless comfort. Inspired by the charm of modern Australian style and the warmth of everyday life, she founded Sophie’s Boutique to bring women beautifully designed pieces that celebrate confidence, grace, and individuality.

Each collection reflects her belief that fashion should feel as good as it looks — a harmony of quality, care, and feminine sophistication. From design to detail, Sophie’s Boutique is more than just a brand — it’s a tribute to authenticity, joy, and the art of feeling beautifully yourself.